Category Archives: In the News
Terrible news broke today on the New York Daily News website.
“On Thursday, Carter’s family received a phone call from the doctors at Duke University who have been treating the Mets Hall-of-Fame catcher informing them that the most recent MRI revealed “several new spots/tumors on his brain,” Carter’s daughter, Kimmy Bloomers, wrote on the family website.”
We’re all pulling for you Gary. Read the rest of the story HERE.
Tagged daily news, Gary Carter
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This was an insane year for The 7 Line. April 2012 will be the official 2 year anniversary for the brand and if this year was any indication to our future it’s going to be one hell of a fun ride.
2011 saw many highlights for us. Here are some in no particular order: Teaming up with McFaddens and Strawberry’s to print their shirts and cross promote our brands, raising almost $3,000 from a charity shirt with On The Black to benefit the Gary Carter Foundation, high fiving random fans at every game who happen to be wearing my t-shirts, the NY Daily News coming to the shop to run a full page story on the brand, Roger Clark from NY1 coming a week or so later to feature The 7 Line live on their morning show, SNY’s Mets Weekly also coming to the shop to film a segment, getting ejected from Citi Field (wasn’t a highlight but ended up bringing a TON of exposure), Sid Rosenberg, Tracy Burgess and Boomer Esiason all wearing Don’t Trade Reyes t-shirts on TV, John Montone from 1010 Wins coming to my apartment twice to run features on CBS radio, building relationships with people at SNY and being on a first name basis with people I’ve been watching on TV for years, raising close to $8,000 from a charity shirt collaboration with Joe Petruccio to benefit 9/11 Tuesday’s Children charity, having R.A. Dickey endorse one of our shirts and also raising money with him for the outreach charity, being in countless newspapers for the Don’t Trade Reyes movement, seeing fans all across the world wearing shirts from The 7 Line at away games, our inaugural suite party at Citi Field, throwing two parties at Strawberry’s and giving away free beer to all our fans…. and of course how can I forget working with 12 beautiful ladies on our 2012 calendar. I’m sure I am missing something but that’s a chock filled year right there. Now we just need the Mets to win!
We support a team that has sub par results as of late but we are trying our best to build a community of fans who try to keep it fun in the good times and bad.
May 12th 2011 NY Daily News. This is what started it all… It went from being busy to INSANITY in one day. I can’t thank writer Mark Morales enough for coming to the shop and thinking The 7 Line was an interesting enough story to contact me for an article.
May 13th 2011 John Montone from CBS radio 1010am saw the Daily News article and instantly called saying that he had to come interview me. The paper came out on the morning of the 12th at around 5am and by 9am he was in my living room. It ran all morning the next day on the 13th every 20 minutes or so. Watch the end of this video and you can see how shot I look. Was practically up for 48 hours straight. Orders were pouring in and I realized it was time to hire an employee to help me out.
May 17th 2011, Tracy Burgess rocking her Don’t Trade Reyes shirt on the Boomer & Carton show. Tracy is a HUGE supporter of The 7 Line and it was really great getting to know her this past season. We ended up hitting a couple games together at Citi Field and it was a pleasure meeting her and her husband. Tracy has since moved on from the show but we will for sure stay in touch. Thanks for everything Tracy!
May 26th 2011, Roger Clark from NY1 came by the shop to air a live news piece. I ended up having to be there at around 6am for the crew to set up and run their lights and wires. I was nervous as all hell so I am kind of embarrassed by the way I sound. Live TV is pretty tough. We didn’t rehearse anything so I was pretty nervous. They ended up editing the footage into a segment that ran all day every half hour or so.
June 3rd, 2011 The Don’t Trade Reyes rally at Citi Field. I can’t take credit for organizing this one but am happy to be a part of it. I was printing the shirts for a month or so before this and a few other fans made an event invite on Facebook. We all promoted the crap out of it and hundreds of people participated. Here Kevin Burkhardt gives us a shout out on SNY. The Mets lost that night but we really started something special out there on the Shea Bridge. From this day on you’d spot Don’t Trade Reyes shirts at every home and away game. The movement was huge and everyone heard it. Sandy was asked about it in a couple press conferences and Terry Collins even had a quote in the paper jokingly saying that nobody is making signs about him.
June 5th 2011, The ejection. Two days after the Don’t Trade Reyes rally I went back to the Sunday Night Baseball game against the Braves. I decided to bring the same exact sign with me that I had on Friday night for the rally. It boldly said DON’T TRADE REYES and had my website address underneath. This game was nationally televised on ESPN and I ended up scoring awesome seats behind the Mets dugout. When Reyes was up to bat I told the fans around me that we were going to start a Don’t Trade Reyes chant and I’d stand with the sign. They were all about it and that’s just what we did. It was clearly seen on ESPN and Bobby V mentioned it in the booth. My phone started to BLOW UP so I knew that it was without a doubt getting some air time. A minute or so later a supervisor said that I couldn’t have the sign up while the ball was in play. The thing was huge and it was definitely obstructing some fans view. I don’t wanna be that guy so I of course agreed. I put it up again in between innings and a supervisor came down and said I couldn’t show the sign anymore since it had my website address on it. I understood and agreed that I wouldn’t show it anymore. I was getting national advertisement for free and it worked. I folded the sign up between innings and decided to walk around back to the Shea Bridge. On my way a few fans asked how they could contact me so I handed them some business cards…. that was it… the main supervisor said I was now soliciting on their property and I had to go. It was a power trip and the end to a long weekend so I guess that was his breaking point. I tried to calmly reason with the guy but he wasn’t having it. They had a few police escort me out and I instantly tweeted pretty much everyone in the media. Some could see that as a publicity stunt but I would never intentionally do something to get kicked out of a game. I don’t start trouble and wouldn’t do something to jeopardize my fan career at Citi Field. I just felt that they went a little overboard and it was a good chance to let other people know what happened to me. The next morning Al Dukes, the producer from the Boomer and Carton show tracked me down and got me on the phone….
June 22nd 2011, Boomer Esiason wearing his Don’t Trade Reyes shirt. Pretty awesome that an NFL legend was supporting the cause. Both Boomer and Carton have been great to me this year. I really can’t thank them enough. I’m obviously not a sponsor of the show but they still wear my stuff at least a few times a month. Carton not so much but maybe that will change in 2012… he’s just gotta get off that “Mets fans for Yankees” crap.
July 3rd 2011, Mets Weekly hit me up about doing a piece on the brand back in mid June. I was a little skeptical at first since the show airs on SNY and SNY is owned by the Mets. I have no ties with MLB or the Mets and they generally aren’t fans of what I got going on over here. Most of my shirts aren’t considered family friendly and after the ejection at Citi Field I couldn’t see them wanting to run a piece on me. I brought this up to the producer before they came out but she said they got full clearance from the network and things were a go. I actually hit up Matt Cerrone to ask what his advice would be on this. I got paranoid for a second thinking the Mets were putting a sting out on me.
September 10th 2011, meeting up with R.A. Dickey at Citi Field. At the end of the summer I got an e-mail from some people at the MLBPA asking me to take down a few of my t-shirt designs. I never use the word METS or licensed logos on anything but I guess some of the shirts were implying too much about particular players so those had to come down. I talked to my lawyer and I would have won in court but it wasn’t worth paying the litigation fees to fight over. If you noticed a few shirts that went missing from the webstore that is why. A few days later I got an e-mail from Dickeys agent Bo McKinnis saying that they heard from the MLBPA about the t-shirts asking what they wanted to do. Dickey then told Bo that they wanted nothing to do with any kind of action against me and brought up the idea of actually teaming up. I was SHOCKED. That really says something huge about R.A. and his character. A millionaire ball player sees The 7 Line as something cool for the fans and he’d rather team up with us than try to shut it down. They gave me full permission to use anything with his name and likeness and we met up at Citi Field to shoot this quick video. A portion of each shirt sold goes towards the Kilimanjaro climb charity that he is raising money for.
October 22-23 2011, The Calendar shoots. Now this was a tough one to organize! I really went in to this blind but the end result is amazing. We searched for the hottest Mets fans we could find. 33 girls tried out and and we set up an online poll to pick the top 12. Photographer Bryan Dewitt was a pleasure to work with and we are completely confident saying this is THE BEST Mets inspired calendar you’ll ever see. Half the time you buy one of the licensed calendars these days the players represented in the months aren’t even on the team anymore. The girls all look great and from April-October the games are shaded orange for home and blue for away. “The 12 Months of Orange and Blue” was a huge step up for the brand. It was a serious investment, but in the end it will help bring us to the next level. If you haven’t seen it yet you can pick one up for just $10 HERE.
December 9th 2011, SELL THE TEAM. John Montone came by to air another feature on 1010 wins. This time it was about the new Sell The Team t-shirts. I decided to let fans trade in their Don’t Trade Reyes shirts for a $10 discount when they bought the new one. Only a few fans took me up on the offer since they feel like the D.T.R. shirt is a part of Mets history. Hundreds of SELL THE TEAM shirts sold as a result of this coverage and I can’t wait to see them all over Citi Field come April. I’m sure Fred and Jeff will be THRILLED!
I guess those are the best highlights of our 2011. I can’t thank you fans enough for your support! More fun things to come in 2012!!!!!! Let’s make some more memories together!
Got an awesome mention today on the CBS New York website. It’s pretty crazy that The 7 Line and Jose Reyes are synonomis when taking about the possibility of a trade during this past season and now the free agency.
The “Don’t Trade Reyes” movement was huge and I’m happy that I helped give the fans a voice throughout the world. There were signs at every game, home and on the road. Fans in other countries even bought the shirts with no intentions of going to a game. Our common message spread that far and it’s because of the die-hards that The 7 Line is even respected in the media. Together we are community of loyal fans and they obviously heard our cheers.
Thank you to CBS for mentioning the campaign and acknowledging the fans. Hopefully we (the fans) made enough noise during the season. The little bird on Jose’s shoulder is still chirping PLEASE STAY JO-SE in his ear while he is counting those extra zeros on the impending offers…. hopefully he hears it. STAY IN NY!
Daily News ran a story today about Jose and his tough decisions laid out in front of him. As we all know Reyes is a free agent and after tonight’s game 7 in STL the bidding war will officially begin. The Mets have a 5 day window for exclusive talks with Reyes but it’s apparent that nothing will be accomplished in that time frame.
The photo of myself in the article was taken the last day of the season. Seconds after the shutter closed, Reyes bunted to first and pulled himself from the game to help insure he would keep the NL batting title lead (until Braun played that night). Plenty of players have done the same in the past, look it up. At first I was disappointed and unsure as to why or who made that decision. During the post game it became apparent that Jose made the call prior to the first pitch, asking/telling T.C. that if he reached base in the 1st he wanted to sit. 1-1 is better than 1-2… I don’t have a problem with that, but the way they should have handled it would have been to at least have him play out the game until his 2nd at bat.
With the majority of the fans either not in their seats or running late due to it being a weekday daytime match up, he was out of the game before they even got to see him field a grounder. In my opinion that was wrong, but there’s no use re-hashing a story every media outlet already stroked for a good week or two after our season ended. What’s done is done. I just hope that wasn’t the last time I see him in blue and orange.
NOW, we have a waiting game. Will he go? Will he take less money to stay in NY? Does the advice from the “Straw Man” play any part? Will the pleads from Wright help Reyes make a decision? Who the hell knows… I’m sure we’ll be reading many stories like the one in today’s Daily News. Thanks to writer Andy Martino for including me.
The fan base was super supportive of Jose during the season, but I doubt anyone will be as motivated to Occupy Citi Field to try and get him to sign a deal with the New York Metropolitans. If anyone want’s to hold a mini rally, I’m game.
NOW WE WAIT… Please Stay JO-SE clap, clap, clap, clap,clap…
LGM!
I just spent a few hours driving around Queens to give the Calendar Girls and photographer Bryan DeWeitt a better idea of the shoots I have in mind. These angles and spots aren’t set in stone, but if you can picture one of the models taking up a majority of the frame you can get an idea. Obviously there aren’t 12 shots in here but I couldn’t let every location be know… need to leave the slightest element of surprise.
We are shooting this Saturday and Sunday. I can’t wait to see the finished product! I am going to have a great time laying this one out!
Get excited!
Tagged calendar girls
After Carton wore our custom “He’s my best friend” shirt, Boomer asked for a special one of his own. We talked at their Babes and Baseball event at Citi and he decided on an “I’m with stupid” version.
I whipped it up and decided to throw METS FAN FOR METS on the back in retaliation over Cartons stupid METS FANS FOR YANKEEEEES! rant he goes on from time to time. I understand their conflicting personalities on some topics is good for the show, but the majority of Met fans think Carton is a tool box. I for one think it’s really just a joke, but not everyone is as passive I guess. If they were cookie cutter versions of each other the show wouldn’t be as entertaining. Someone has to be the bad guy I guess and Carton embraces it. Boomer is the real die hard Mets fan in that relationship. LGM!
Tagged best friends, Boomer and Carton, boomer esiason, craig carton, Mets, MSG, radio, tv, WFAN, yankees
I met Gordon Donovan earlier in the season during the first “Don’t Trade Reyes” rally on the Shea Bridge. Lots has happened since that night and Gordon has been nice enough to send over a variety of shots that he’s taken of me and a few of my signs throughout the season. I love this photo. The fans came out in droves and we had a great time cheering on the player we’ve all grown to love over the years. Now with the last week of baseball upon us we may be watching Jose’s last days as a Met. Fingers crossed he’ll be back.
Think what you want about my tactics or “negative” signs but one thing you can’t deny is that they have grabbed attention of the fan base, media, players and ownership. I spoke to a player off the record recently, and he said that he and some of his teammates “loved” the MRI sign earlier this season. They even went as far to point it out to Ray Ramirez (head athletic trainer) every time I stood up with it. “We got a crack out of that one!” Not sure if Gordan has a shot of that sign, but you can type: leading the league in MRIs in Google and plenty of links will pop up.
This one was more recent. I didn’t know anyone got a shot of it but Gordon must have broke out the long lens when I wasn’t looking. This was the night the Einhorn deal fell through. Clearly Cuban isn’t buying the Mets but it was a joke that most people got.
Thanks for everything Gordon! I recommend you guys check out his website. Great shots to keep your eyes busy. Seeya at Citi!
Seems like Tracy rocks one of her shirts from The 7 Line almost weekly. Today she has on her super comphy Queens hoodie from last season. We are currently working on a new version of these and they will be up on the webstore before the holiday season.
I’ve had the pleasure of hitting a few games with Tracy this season. She is a great time, huge Met fan and very fun to be around.
You can follow her on Twitter @TracyatWFAN listen to her every morning with Boomer & Carton on WFAN and watch on MSG.
Thanks for all the support Tracy!
Daily News writer Mark Morales caught up with us to do a story about the tees we printed for the Tuesday’s Children charity.
So far over $3,000 will be sent their way.
There are still some available if you weren’t able to pick one up yet.
Get yours HERE.
I’ve known about this possible partnership with R.A. Dickey for a couple weeks now but didn’t want to let the cat out of the bag until we could plan a formal meeting. Obviously his schedule is crazy but we were able to link up this morning at Citi Field.
R.A.’s agent Bo McKinnis emailed saying that they would like to give The 7 Line permission to use R.A.’s name and likeliness. At first I thought it was a joke since I’ve never heard of a professional athlete reaching out to a fan based brand to publicly back them. R.A. stepped up for me and that speaks volumes.
“R.A. is actually a fan of your shirts, so I wanted to discuss with you a possible working relationship between R.A. and your company”
If you didn’t know, we’ve been producing the “Even Lesbians Love Dickey” shirts since the beginning of this season and just recently designed this new “Darth Dickey” shirt after seeing his visit to the MLB Fan Cave. R.A. is a self proclaimed “Star Wars Nerd” as stated in his Twitter bio and I figured this would be an appropriate shirt to release with the news of us teaming up. Get yours HERE.
From now on a portion of each Dickey shirt sold will go towards the Kilimanjaro Outreach charity. Here is an excerpt from the New York Times article about his plan to climb the Mountain this off season:
“The charity Dickey has chosen to promote and donate to is the Red Light District Outreach Mumbai, which is part of the Bombay Teen Challenge. It is an organization that rescues girls from enslavement in the sex trade and fights human trafficking. Dickey and his wife, Anne, have been involved with a similar organization, the International Justice Mission, and they felt the Red Light District Outreach Mumbai would be the best recipient.”
You can read that full story HERE.
I can’t express how awesome this is for me. The brand has really taken off this season and I can’t thank the fans enough for their support. You guys are awesome. LGM!
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