What happened?!?!?!

by Darren Meenan September 03, 2015

It's a terrible feeling letting fans down. The whole purpose of this brand has been to always do the complete opposite of that. Today we had a glitch that unfortunately caused problems for a good chunk of you. The 7 Line Army games have grown in popularity and with the team deep in a pennant race, this final regular season game is hottest ticket we've ever had our hands on.

We did have problems in the past and that led to an upgrade to our system. All was going smoothly, but today we realized (very quickly) that it's time for another huge overhaul.

The listing went live at noon and by 40 seconds in all 860 the tickets were already spoken for in shoppers carts. The listings are constructed to allow users to pick their shirt size along with the event ticket. We like to give you that option so we don't offer just XL shirts. We want you to be happy with the shirt, and hopefully wear it many times after the game.

You might be saying, "that's impossible". We thought so too. We've had quick sell outs, but nothing in under a minute. Unfortunately, the event shirt part of the listing did not "turn off" and somehow some shoppers were able to check out with just the event shirt and not the tickets. By the time we realized what was happening, it was too late. Now, those shoppers do not have tickets to the game. Unfortunately refunds will be issued to those fans as soon as we get all the paperwork in order.

Some other fans experienced having tickets in their carts and then when it came time to check out, you couldn't, or the event ticket went missing. The only explanation we could come up is that other fans were already farther along in the checkout process. With close to 100,000 fans following our various social media accounts we had thousands of people essentially racing to snag 860 tickets.

We're embarrassed and sorry about this problem. Hopefully you can understand that we're trying our best. Sometimes you only get one chance to gain someones trust and hopefully yours in us isn't tarnished by this.

We will take all the necessary steps we can to upgrade our system immediately to eliminate this issue.

Sorry again.

-Darren Meenan
The 7 Line