Special Mikkeller beer for the Winter Classic

Special Mikkeller beer for the Winter Classic

by Darren Meenan December 11, 2017 0 Comments

Our friends at Mikkeller just announced a new collaboration with Buffalo-based brewer Thin Man Brewery. This is a special brew dropping on New Year's Day to celebrate the Winter Classic being played at Citi Field. It'll be available in the ballpark during the game, as well as at the two breweries. The label looks kick ass, and I'm sure hockey-loving beer aficionados will be lining up for it come game day. 

Collaborations are great, especially in today's market. It's not only smart for overall brand awareness, but it gets more eyeballs on the product. I, for one, have never heard of Thin Man Brewery, but now I have. And since I drink Mikkeller and trust their taste buds, Thin Man is automatically cool with me. 

Since the Rangers are playing the Sabres, and they're from Buffalo, it just makes a lot of sense. Get two hometown beer brands involved and work together on something fun. 

While the brewery at the ballpark isn't complete, they'll have a limited edition run for sale that you can take to go. If you're hitting the game, stop in to check the place out, and pick up a four-pack. Thin Man will also be releasing cans at their location on the same day. This is a one time thing, so if you're a collector, this will be your only chance to grab it.

If you aren't hitting the game and want to grab it on tap somewhere in either NYC or Buffalo, there's a complete list on the Mikkeller site. Most bars will be getting just one or two kegs. 

Smart idea, guys. Cheers! 




Darren Meenan
Darren Meenan

Author

T7L Founder / Owner - Follow Darren on Twitter




Also in The 7 Line Blog

Opening Day 2023 Tailgate At Citi Field
Opening Day 2023 Tailgate At Citi Field

by The 7 Line March 25, 2023 0 Comments

BACK AT IT! Kick off the 2023 home season with us at Citi Field on Thursday April 6th. The game is at 1:10pm so plan to be there bright and early. The Mets take on the Marlins, and as usual we'll be hanging out before in the Marina Lot.

Read More

Opening Day Tailgate In Miami!
Opening Day Tailgate In Miami!

by The 7 Line February 07, 2023 0 Comments

We're turning Little Havana in to Queens South on Thursday March 30th with 2,000 Mets fans. That's a new record for The 7 Line Army, and we're happy you're going to be a part of history! 

Read More

The 7 Line Truck Is For Sale!
The 7 Line Truck Is For Sale!

by The 7 Line February 02, 2023 0 Comments

Excellent business opportunity! One stop shop! This truck is LOADED and equipped with everything needed to uniquely take your sales on the road.

Read More

.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; }