Special Mikkeller beer for the Winter Classic

Special Mikkeller beer for the Winter Classic

by Darren Meenan December 11, 2017 0 Comments

Our friends at Mikkeller just announced a new collaboration with Buffalo-based brewer Thin Man Brewery. This is a special brew dropping on New Year's Day to celebrate the Winter Classic being played at Citi Field. It'll be available in the ballpark during the game, as well as at the two breweries. The label looks kick ass, and I'm sure hockey-loving beer aficionados will be lining up for it come game day. 

Collaborations are great, especially in today's market. It's not only smart for overall brand awareness, but it gets more eyeballs on the product. I, for one, have never heard of Thin Man Brewery, but now I have. And since I drink Mikkeller and trust their taste buds, Thin Man is automatically cool with me. 

Since the Rangers are playing the Sabres, and they're from Buffalo, it just makes a lot of sense. Get two hometown beer brands involved and work together on something fun. 

While the brewery at the ballpark isn't complete, they'll have a limited edition run for sale that you can take to go. If you're hitting the game, stop in to check the place out, and pick up a four-pack. Thin Man will also be releasing cans at their location on the same day. This is a one time thing, so if you're a collector, this will be your only chance to grab it.

If you aren't hitting the game and want to grab it on tap somewhere in either NYC or Buffalo, there's a complete list on the Mikkeller site. Most bars will be getting just one or two kegs. 

Smart idea, guys. Cheers! 




Darren Meenan
Darren Meenan

Author

T7L Founder / Owner - Follow Darren on Twitter




Also in T7L BLOG

#CalliesMetsProm is close to becoming a reality
#CalliesMetsProm is close to becoming a reality

by Alyssa Rose January 23, 2018 0 Comments

Let me be clear: If you have Twitter and don't retweet #CalliesMetsProm, you suck.

Read More

QBC shines, and gives Mets fans unparalleled access to players
QBC shines, and gives Mets fans unparalleled access to players

by Tim Fitzpatrick January 22, 2018 0 Comments

For baseball fans, the gap from November to the end of February can feel like an eternity. But this past Saturday, the Queens Baseball Convention (QBC) at Katch in Astoria took the edge off for Mets die-hards.

Read More

The Mets losses you can't live with
The Mets losses you can't live with

by Brian Erni January 22, 2018 0 Comments

Every fan base has losses that they just can't live with. Suffice it to say that Mets fans are no exception. These are five of the toughest ones no one will ever forget.

Read More

#feature_video iframe{max-width: 100%;} .facebook-responsive { overflow:hidden; padding-bottom:56.25%; position:relative; height:0; } .facebook-responsive iframe { left:0; top:0; height:100%; width:100%; position:absolute; }