Our friends at Mikkeller just announced a new collaboration with Buffalo-based brewer Thin Man Brewery. This is a special brew dropping on New Year's Day to celebrate the Winter Classic being played at Citi Field. It'll be available in the ballpark during the game, as well as at the two breweries. The label looks kick ass, and I'm sure hockey-loving beer aficionados will be lining up for it come game day.
Excited to announce that we've teamed up with our friends at Buffalo's Thin Man Brewery to launch our first-ever collaboration, #FilthyFlowIPA. Check it out! https://t.co/d1ALsfLqZe pic.twitter.com/Yuocz0gv2x— mikkeller nyc (@MikkellerNYC) December 11, 2017
Collaborations are great, especially in today's market. It's not only smart for overall brand awareness, but it gets more eyeballs on the product. I, for one, have never heard of Thin Man Brewery, but now I have. And since I drink Mikkeller and trust their taste buds, Thin Man is automatically cool with me.
Since the Rangers are playing the Sabres, and they're from Buffalo, it just makes a lot of sense. Get two hometown beer brands involved and work together on something fun.
While the brewery at the ballpark isn't complete, they'll have a limited edition run for sale that you can take to go. If you're hitting the game, stop in to check the place out, and pick up a four-pack. Thin Man will also be releasing cans at their location on the same day. This is a one time thing, so if you're a collector, this will be your only chance to grab it.
If you aren't hitting the game and want to grab it on tap somewhere in either NYC or Buffalo, there's a complete list on the Mikkeller site. Most bars will be getting just one or two kegs.
Smart idea, guys. Cheers!
Let me be clear: If you have Twitter and don't retweet #CalliesMetsProm, you suck.
For baseball fans, the gap from November to the end of February can feel like an eternity. But this past Saturday, the Queens Baseball Convention (QBC) at Katch in Astoria took the edge off for Mets die-hards.