It's been a long ride on The 7 Line, and we can't thank each and every one of you enough for forging this path with us. What started as a fun little side hustle in 2009 to make a couple extra bucks (to hit more Mets games), turned in to a full blown brand with an MLB licensing deal.
After things started to pick up steam and I realized this could actually be a full time job, the hustle has never stopped. A few retailers did pop up along the way asking if we'd be open to having them carrying T7L in their stores. While some companies would die for that chance, it never seemed like the right fit for me. Since we're a one team one sport brand, I didn't want our products to get lost in the shuffle. The 7 Line story is unique as it's owned and operated by Mets fans. I always want to make sure (as much as possible anyway) that other fans know that. It's not just a cool Home Run Apple beanie (or insert your favorite product here) designed by someone with no ties to the Mets. It was designed by one of your own. Being in charge of our own destiny made the most sense. That's why we've mainly been sold online all these years.
Having our branded shop at Citi Field since Opening Day of 2014 has been huge for us. Not only was it beyond incredible to be in that position just 5 years after printing the first t-shirt, but it opened up the flood gates to be recognized by fans at the ballpark that might not be familiar with our existing online presence. Since it's our own location, it just felt right, and thankfully the Mets felt so too.
In 2019 I decided to give a sales truck a shot. We purchased an old FedEx truck, gutted it, and transformed it in to an orange and blue store on wheels. We had it wrapped to match our kiosk at Citi Field. That first summer was a lot of fun. We signed on to be a part of a few street fairs, and although the Mets weren't very great that season, we still had a decent amount of success with it. Covid hit that offseason, the summer of 2020 was a wash, and we haven't sold much from the truck after that. Now we mainly use the truck for tailgate parties, and to drop off our merch to Citi Field, but it had a fun short lived run as a store.
On the road again. Full truck load of merch dropped off at Citi Field today. Stop by our shop behind section 140 on Opening Day! #Mets #T7LTruck #CitiField #The7Line #The7Train #LGM pic.twitter.com/XCXCC7AlFB— The 7 Line (@The7Line) March 27, 2023
So up until now, fans have only had our website, the T7L Truck, or Citi Field as locations to pick up T7L merch. On October 28th 2023, that's about to change! The MLB Store in NYC will have our Home Run Apple Beanies and tweed NY Mets 5-panel caps up for grabs while supplies last.
Hopefully this is just the start of what can be a really fun relationship, and another great avenue for Mets fans to pick up our merch. Being in the leagues flagship store couldn't feel more right, and I can't thank all the fans enough that have gotten us to this point.
We'll be giving out free T7L gift cards (to use on our website) to people waiting in line!
Whoever is first will get $50, and then the next 10 shoppers will get to randomly pick out of a box. Those will either be worth $20 or $5. See ya out there!
If you're in the area or want to make the trip, hit NYC early on October 28th! The doors will open at 10am, and supplies are limited. Our hope is that this drop goes smoothly and we can fill some racks with a wider assortment of merch before Opening Day 2024.