They're back! The most popular item in the history of T7L (and I don't think it would be a stretch to claim that this might also be the best selling Mets beanie of all time).
Before we get to the details of the next release, I just wanted to give some background to how this product came out, and the unexpected success it has had. I designed the beanie about a year before our deal with New Era went through in 2014. I photoshopped some elements together, slapped on a green pom to represent the leaf, wrote HOME RUN across the cuff, and it was done. A simple concept that probably took less than an hour to design. It was pretty wild looking, but any Mets fan instantly knew what it was. After the deal was finalized with New Era, and I could start making officially licensed Mets caps, we got to work.
The first batch of HR Apple beanies dropped in November 2015. It was a total crap shoot on how many to order. Eight hundred were produced, and 650 of them sold online in a matter of seconds. The other 150 were held back for our warehouse sale that holiday season. As soon as we opened the doors, those were gone, too. They ended up going for hundreds of dollars on eBay. Crazy.
Thinking it may have just been a fluke since the Mets were just in the World Series and it was the holiday season, I just did a straight re-order for the spring. I mean, it was going to be warm soon. How many people buy winter beanies in the spring? Apparently, plenty of people. Those arrived in March of 2016, and the 800 were gone again in just seconds.
For round three, I went HEAVY and produced 3,000. This time the release date was August 7th 2016, and I thought for sure this batch would last a while. At least until the weather cooled off. Citi Field hopped on board and brought in an additional 576 for an in-person sale at their team store. They opened special just for the sale, and people lined up the night before to get their hands on one. Mind you, this was in the middle of a heat wave. All gone. Wild.
Round four was another straight re-order. Three thousand more came in for the holiday season. Gone again. This time instead of seconds, it was minutes. I think around 20 or so.
So here we are. Round five. Another 3,000 showed up today, but this is an updated version.
For starters, if you look at V1, the Mets embroidery on the front of the cap had some red elements to it. The stitching and circle were red, while the METS script was orange. It should have all been orange. Not sure how it took over 8,000 beanies later for me to realize that, but it did, and we finally fixed it.
I was also never wild about the black on black T7L logo embroidered on the back cuff. So we switched that up for cleaner look. A small woven T7L tag with a HR Apple emoji on the inside. Fitting since we post an apple on social media after home runs.
They're two somewhat minor changes, but I think it makes a big difference to the overall cap.
They'll hit our site Monday morning at 10am EDT for $29.99 each. We say this every time, but really not sure how long they'll last. Keep in mind that we WILL NOT be able to re-order these before the holiday season. If you want one, set an alarm and don't be late!
Never in my wildest dreams did I think that simple photoshop would turn in to what it has. Thank you for your support!