Steve Cohen Found A Way To Make Money on Bobby Bonilla Day

Steve Cohen Found A Way To Make Money on Bobby Bonilla Day

by Tim Reilly July 01, 2021 0 Comments

It's Bobby Bonilla Day, Mets fans. But you didn't need me to tell you that. Your annoying friend, who's probably a Yankees fan, likely shot you a message this morning like they do every year on this date.

Well, those days are behind us. Sure, Bobby Bonilla Day sucks from the perspective of paying a guy who hasn't played on the team in 20 years. But it really sucked paying him when we weren't willing to pay for upgrades on the current roster. It drove us all NUTS.

Those days are behind us, and that became quickly apparent on Uncle Stevie's first Bobby Bonilla Day as owner.

While I'm still holding out hope of a giant check presentation at home plate like Cohen originally suggested, we're not able to get that this year with the Mets in Atlanta. Maybe it will happen when the Mets return home. What we did get is the Mets turning the tables and making a few bucks off Bonilla today.

How about that?!?

If you don't like what people are talking about, change the conversation. That's what the Mets did today. That's smart marketing. 

Bobby Bonilla will be trending on every social platform and stories will be written on every major sports and news outlet today. Getting Air BNB to shill out a few bucks for a social ad on Bobby Bonilla Day with Bobby Bonilla as the spokesperson is genius. Uncle Stevie just finds a way to make money for the team he loves to own. 

As for the Air BNB stay at Citi Field, it's quite a package: 

  • $250/night
  • Stay in a newly created room at Citi Field
  • Access to the Citi Field gym for a workout
  • Throw the first pitch on July 28
  • Custom Mets jerseys 
  • Food and Drink on the Mets

Bobby Bonilla sorrows no more. Stevie has turned a day in the red into a day in the black on his balance sheet. Stevie is investing in the product on the field. Stevie has put an end to the Bobby Bonilla stigma. 

If you want to do a cool Bonilla Day promo, have it be a highly discounted game at Citi Field each year. Make it as fan friendly as possible. Forget about profits for one game and highly discount seats. One day. That's all. Call it the "Day Of Giving" and give fans the gift of an affordable day at the ballpark on the Mets. Just a thought-starter. 

Take your money, Bobby Bo, and get the hell out of here. Like, seriously. Other than a giant check presentation for the entertainment value, no Mets fan wants anything to do with you.

Please, Mets, don't consider using Bonilla as a spokesperson for any other future happenings. No one wants that. I promise you. 




Tim Reilly
Tim Reilly

Author

T7L contributing blogger - Follow Tim on Twitter




Also in The 7 Line Blog

LAST TAILGATE OF 2021
LAST TAILGATE OF 2021

by The 7 Line September 28, 2021 0 Comments

If you're hitting the final home game on Thursday at Citi Field, swing by the Marina Lot to see some friends, maybe meet some new ones, and responsibly wash down your sorrows before heading inside. 

Read More

PRE-GAME WITH THE 7 LINE ARMY IN BOSTON
PRE-GAME WITH THE 7 LINE ARMY IN BOSTON

by The 7 Line September 15, 2021 0 Comments

The show must go on, and it will with 1,400 of us in Boston on Tuesday September 21st. Pre-game with us at Cheeky Monkey on Lansdowne street across from Fenway Park!

Read More

9/11 TAILGATE WITH THE 7 LINE ARMY
9/11 TAILGATE WITH THE 7 LINE ARMY

by The 7 Line September 03, 2021 0 Comments

Tailgating, free Pit Viper sunglasses for T7LA, and more info about the 9/11 game.

Read More

.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; }