Steve Cohen Found A Way To Make Money on Bobby Bonilla Day

Steve Cohen Found A Way To Make Money on Bobby Bonilla Day

by Tim Reilly July 01, 2021

It's Bobby Bonilla Day, Mets fans. But you didn't need me to tell you that. Your annoying friend, who's probably a Yankees fan, likely shot you a message this morning like they do every year on this date.

Well, those days are behind us. Sure, Bobby Bonilla Day sucks from the perspective of paying a guy who hasn't played on the team in 20 years. But it really sucked paying him when we weren't willing to pay for upgrades on the current roster. It drove us all NUTS.

Those days are behind us, and that became quickly apparent on Uncle Stevie's first Bobby Bonilla Day as owner.

While I'm still holding out hope of a giant check presentation at home plate like Cohen originally suggested, we're not able to get that this year with the Mets in Atlanta. Maybe it will happen when the Mets return home. What we did get is the Mets turning the tables and making a few bucks off Bonilla today.

How about that?!?

If you don't like what people are talking about, change the conversation. That's what the Mets did today. That's smart marketing. 

Bobby Bonilla will be trending on every social platform and stories will be written on every major sports and news outlet today. Getting Air BNB to shill out a few bucks for a social ad on Bobby Bonilla Day with Bobby Bonilla as the spokesperson is genius. Uncle Stevie just finds a way to make money for the team he loves to own. 

As for the Air BNB stay at Citi Field, it's quite a package: 

  • $250/night
  • Stay in a newly created room at Citi Field
  • Access to the Citi Field gym for a workout
  • Throw the first pitch on July 28
  • Custom Mets jerseys 
  • Food and Drink on the Mets

Bobby Bonilla sorrows no more. Stevie has turned a day in the red into a day in the black on his balance sheet. Stevie is investing in the product on the field. Stevie has put an end to the Bobby Bonilla stigma. 

If you want to do a cool Bonilla Day promo, have it be a highly discounted game at Citi Field each year. Make it as fan friendly as possible. Forget about profits for one game and highly discount seats. One day. That's all. Call it the "Day Of Giving" and give fans the gift of an affordable day at the ballpark on the Mets. Just a thought-starter. 

Take your money, Bobby Bo, and get the hell out of here. Like, seriously. Other than a giant check presentation for the entertainment value, no Mets fan wants anything to do with you.

Please, Mets, don't consider using Bonilla as a spokesperson for any other future happenings. No one wants that. I promise you. 




Tim Reilly
Tim Reilly

Author




Also in The 7 Line Blog

T7LRC PITTSBURGH FUN RUN
T7LRC PITTSBURGH FUN RUN

by The 7 Line June 07, 2025

Join us for a fun run (or walk) 5K the morning of The 7 Line Army outing in Pittsburgh. If you’re not feeling the whole route, just cut it short and head back to the ballpark. All paces, and distances welcome.

Read More

June 14th Tailgate With The 7 Line Army
June 14th Tailgate With The 7 Line Army

by The 7 Line June 05, 2025

Kick off your weekend at our tailgate on Saturday June 14th! You don't need to be sitting with The 7 Line Army to tailgate together. Let's get the good vibes started in the parking lot and hopefully they continue until last pitch. Food, drinks, games, music and more in the Marina Lot. 

Read More

PRE-GAME WITH US IN PITTSBURGH ON JUNE 28TH!
PRE-GAME WITH US IN PITTSBURGH ON JUNE 28TH!

by The 7 Line June 02, 2025

Our 3rd trip to PNC Park with The 7 Line Army is set for Saturday June 28th. We're rolling with over 1,400 fans, and we'd love to see as many of your amazin' faces at the pre-game as possible. 

Read More

1