Steve Cohen Found A Way To Make Money on Bobby Bonilla Day

by Tim Reilly July 01, 2021

It's Bobby Bonilla Day, Mets fans. But you didn't need me to tell you that. Your annoying friend, who's probably a Yankees fan, likely shot you a message this morning like they do every year on this date.

Well, those days are behind us. Sure, Bobby Bonilla Day sucks from the perspective of paying a guy who hasn't played on the team in 20 years. But it really sucked paying him when we weren't willing to pay for upgrades on the current roster. It drove us all NUTS.

This #BobbyBonillaDay, Bobby is heading to the plate to host an @Airbnb stay at @CitiField, in the ultimate Mets overnight experience. Starting on July 8 at noon, #Mets fans can request to book one night at Citi Field on July 28. #LGM

⚾️👉 https://t.co/mX83DzGsBt pic.twitter.com/O5hWqr1kz3
— New York Mets (@Mets) July 1, 2021

Those days are behind us, and that became quickly apparent on Uncle Stevie's first Bobby Bonilla Day as owner.

While I'm still holding out hope of a giant check presentation at home plate like Cohen originally suggested, we're not able to get that this year with the Mets in Atlanta. Maybe it will happen when the Mets return home. What we did get is the Mets turning the tables and making a few bucks off Bonilla today.

How about that?!?

If you don't like what people are talking about, change the conversation. That's what the Mets did today. That's smart marketing.

Let’s take a vote .How about we have a Bobby Bonilla day every year .Hand him an oversized check and drive a lap around the stadium.Could be fun
— Steven Cohen (@StevenACohen2) November 20, 2020

Bobby Bonilla will be trending on every social platform and stories will be written on every major sports and news outlet today. Getting Air BNB to shill out a few bucks for a social ad on Bobby Bonilla Day with Bobby Bonilla as the spokesperson is genius. Uncle Stevie just finds a way to make money for the team he loves to own.

As for the Air BNB stay at Citi Field, it's quite a package:

$250/night
Stay in a newly created room at Citi Field
Access to the Citi Field gym for a workout
Throw the first pitch on July 28
Custom Mets jerseys
Food and Drink on the Mets

Bobby Bonilla sorrows no more. Stevie has turned a day in the red into a day in the black on his balance sheet. Stevie is investing in the product on the field. Stevie has put an end to the Bobby Bonilla stigma.

If you want to do a cool Bonilla Day promo, have it be a highly discounted game at Citi Field each year. Make it as fan friendly as possible. Forget about profits for one game and highly discount seats. One day. That's all. Call it the "Day Of Giving" and give fans the gift of an affordable day at the ballpark on the Mets. Just a thought-starter.

Take your money, Bobby Bo, and get the hell out of here. Like, seriously. Other than a giant check presentation for the entertainment value, no Mets fan wants anything to do with you.

Please, Mets, don't consider using Bonilla as a spokesperson for any other future happenings. No one wants that. I promise you.